Last time, we talked about why you blog. In this one, we’re going to be talking about what you blog. Your content is the lifeblood of your blog. You can’t have a heartbeat without blood, and you can’t have a blog without content. So when it comes to choosing what you write, you’re going to want to think for a while on it.
What are you passionate about?
What do you know?
What niche does it fall under?
How can you help?
How can you add to that category?
I was very anti-niche before. Because why choose one thing in a wide variety of topics? I liked to write about a lot of different things. But I changed my mind when I started hunting down email courses and webinars to help me. One thing I read (by the lovely Helene in Between) said to write about your passions – which is very important. You have to like what you write. But a webinar (by Kate at secretbloggersbusiness.com) I watched made a good point, where a blog with a niche is easier to grow. It has a targeted audience, and very selective content. Rather than a blog that encompasses a lot of different topics.
So I thought why not combine the two? Find your passion, and then find the niche it fits into. I like to create things, I’ve always lived a creative life. My whole family is creative, so Occam’s Razor runs in slightly different circles for us. That’s why I decided that, once my upstyle was entirely done, I would start curving my blog towards a creative lifestyle direction. It’ll be chuck full of DIYs and tutorials and creative solutions.
Nobody likes to write about things they don’t know about. Nobody likes to write about things that bore them or things they aren’t passionate about. So don’t pick a niche just because it will get you views. There’s no point in having a fanbase that you dread writing for. Write what you love and love what you write. Do what you do, not for money, but for the joy of it.
I adore blogging. I think it’s fun and therapeutic. Even though, at times, it can be stressful. I found my stress always came when I disliked what I was writing. So far, I like being able to write about my journey and I’m really looking forward to what’s to come. Blogging is so much more fun when you’re enjoying to write.
What do you write about?
See you next week!
Don’t forget to check out the last two installments!